Firstly this pic will be my analysis and studies for the competitors of Nescafe in the market around the globe. We can see that Nescafe actually has different, various of products which is sold in different prices based on packagings, same towards to Milo as well and for Ali Cafe, since Ali Cafe they do not have much products to sell.
Basically Ali Cafe would be one of the main/primary competitors for Nescafe in terms of selling of their products, promoting marketing strategies as well. As for Starbucks and Coffee bean, they are just the secondary competitors for my research because they are just serving a coffee drink to customers, but they are not selling products that eventually crash into Nescafe's market.
Finally thx to Sharon for sharing her method of analysing.
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