Tuesday, December 9, 2008

X-Games for ESPN


x games

Ok so this is another piece of Promo Channel Work for ESPN, EXPN X-games.

Every year X-games has it's own annual event whereby they will have to competite and race for each event, it's including snowboarding, BMX, skating, surfing and etc. The brief given is to create a promo channel which consists of the 20 seconds full promo package, 10 seconds mini promo package and 2 breakers for "now showing" and "coming up" next.

So basically this is the group work and i've been in charge with the 10 seconds storyboard, the videos will be uploaded once the final video sorenson is being process. The difficult challenge for my group is that we are creating a new art direction, totally a piece of different art from X-games itself, whereby we are using "comic book" elements as our main art direction, references would be based most to "marvels" and "sin city". Initially we are facing the color toning and adjustments problems, banging our heads for the images that we are looking for, with the most suitable post and as well in high resolution as well..

So technically after 13 weeks of works and hard times, we manage to re-brand this motion package piece into something STRONG as in their package (*as what is said by HueVisualab's Joey Khor).

Big thanks to Foo, Fariz, Sok Voon and Cindy for the hardworks and enjoy your holidays!

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